The above graphic is fake. Well, not fake. I mean, it exists. I know it exists -- I made it. But it's not "official," which is why the "DC 75" part looks like ass -- I don't actually have DC's trademarked logo.
DC / Warner Brothers had a 75th anniversary graphic made up for their Zazzle store, so people could put it on hats and skateboards and underwear. It features the Flash, Superman, Batman, and Green Lantern in silhouette. It's okay, but it's pissing off some Wonder Woman fans. The DC Women Kicking Ass blog already has 460 signatures on a petition, for instance.
As Laura has pointed out, you can't make a lot of noise about there being a DC "Trinity," and say Wonder Woman is "iconic," and say the trinity of Wonder Woman, Batman, and Superman is "iconic", and then leave her off your logo celebrating your iconicness. Is she not really as important as you want to pretend when you're trying to sell comics? Or did it look weird to have a superheroine that's taller than all your dudes?
Is DC ashamed of their boobs?
I can rationalize why DC would include Green Lantern -- he makes them a lot of money right now and his logo on a graphic that's presumably going to be used to try and move merchandise only makes sense. Of course, to include Wondie in the group would mean they'd have to kick off Flash, and he looks so good in silhouette.
Originally, I was indifferent to the all-dude logo. But once I started doodling with an all-female logo, I decided I liked having two different versions. If you put Wonder Woman on the real graphic, she's there, but then you don't get Batgirl (my favorite character), or Supergirl. You don't get Black Canary, who's important because she's not just a "girl" version of one of the guy superheroes, she's totally her own "thing." (Laura would like to point out here that Dinah is Golden Age. She should be included in a 75th anniversary celebration.)
I'm greedy. I want it all.
Wasn't I the one who pointed out this recent JMS Wonder Woman storyline could have been made in to a miniseries on the side in order to sell more Wonder Woman books? Yes. Would two versions of their promotional logo presumably sell double the merchandise (for the completists among us that would require having both)? Also maybe probably possibly yes. Why am I not working in DC's marketing department? Because I don't want to live in New York. Also, no one asked me.
If there's anything I've learned from trying to sell a bunch of old junk in my basement on eBay, it's that the buying public will pay $20 over the asking price if it means free shipping, because they can't do basic math. But also, it's that more of something means you sell more. I don't know how that works exactly, but I'm still convinced that if there was a spinoff Wonder Woman title where she's a 90's teen superhero in pants, people would've shelled out twice to read both. Especially if someone creative could've weaved both storylines together. I think they call that a crossover event. (Maybe you think a character crossing over with herself is dumb, but I would like to point out that this whole storyline is goddamn stupid in the first place, so what would it have hurt?)
Do I think DC will actually make an all-female version of the logo? No. That's why I spent all night tinkering with the logo above. If I wasn't afraid of being sued, I'd print it out.
Kelly Thompson from CBR disagrees with my inclusion of Black Canary, but I like keeping it all in the heroes category. I love Catwoman but I already have one pair of "ears" here. Plus I liked the idea of the fishnets not being in silhouette. I don't think it's setting feminists back or anything like that. I just think it's neat. I can't pull off fishnets. Not many women can. Dinah can, and she can also kick your head off. Advantage: Fishnets.